Paris-based Louis Prada Shoes Vuitton'named the world’s most valuable luxury brand for the seventh year'has sued companies that run websites and already works with customs officials and other law enforcement to seize counterfeit goods.
The order'which will go into effect in 60 days unlessSupra Footwear President Barack Obama overrules it on public policy grounds'directs Customs and Border Protection to turn away any products that are made in a way that is similar or copies the Louis Vuitton trademarks.
"A general exclusion order gets more attention and makes the enforcement a higher priority," Robert Zelnick'who specializes in trademark law at McDermott Will & Emery in Washington'said in an interview before today’s order. "There’s a much higher attention level played to items that are subject to an exclusion order."
Company founder Louis Vuitton started in 1854 to make Supra Shoes custom-made luggage. The trademarked toile monogram'of a diagonal pattern of initials and geometric shapes on a chestnut background'dates to the 1890s and was created by Louis Vuitton’s son'Georges'to distinguish the company’s goods from rival products.
The case was originally filed at the ITC targeting companies set up by a couple whom Louis Supra SkytopsVuitton claimed ran a counterfeiting ring using numerous shell companies. The couple and some of their companies reached settlement agreements'while other companies selling the counterfeits failed to respond to the complaint.
Louis Vuitton argued that it was entitled to a broad Michael Kors bags exclusion order that would cover any products infringing its trademarks because it was impossible to identify every company. The staff at the ITC'which acts as a third party in investigations in the public’s interest'supported the request.
"These infringements and counterfeits have been located at kiosks'stores'swap meets'flea markets'trade shows and other similar locations," Louis Vuitton said in its request.