When Adidas and Jordans were rocked in videos, and hood life was portrayed through blastmasters and multi-colored jackets. This is when hip hop lyrics were real and sophisticated. Hip hop would forever be changed through these artists. For example, Rakim brought a new type of rhyming, and The Wu brought a new gritty sound to the east coast hip hop scene. These are the best years of the culture and music many people love.